Denim

Denim Care Guide: How to Maintain Your Jeans for Longevity

Denim is a durable, cotton-based fabric, traditionally dyed with indigo to achieve its iconic look, though it can come in various colors. The unique fading of denim comes from the fact that during the dyeing process, the core of the threads remains white.

To preserve the unique character of your denim, it's recommended to avoid washing them unless absolutely necessary. Instead, freshen up your jeans between wears to extend their life and maintain their finish.

If washing is unavoidable, here’s how to care for your denim:

HOW TO CARE FOR YOUR DENIM: WASHING, DRYING, AND IRONING

A Simple Guide

MACHINE WASHING

Always check the care label on your jeans before washing, as some denim may require special attention to avoid dye transfer.

Step 1
Before washing, close all zippers, fasten buttons, and turn your jeans inside out. This reduces color fading and minimizes fabric wear.

Step 2
Use a gentle detergent appropriate for the load size. Be mindful of the amount to avoid soap residue.

Step 3
Wash your jeans on a gentle cycle at 30 degrees Celsius to protect the fabric and color.

DRYING

Step 1
Turn your jeans back to their original position and gently reshape them while they’re still damp.

Step 2
Opt for line drying or laying your jeans flat to avoid unnecessary creasing and the need for ironing.

Step 3
Avoid using a tumble dryer, as this can cause shrinkage and excessive wear on the fabric.

IRONING

Step 1
Flip your jeans inside out before ironing to protect the surface.

Step 2
Check the care label for the recommended ironing temperature.

Step 3
Place a cotton cloth between the iron and the denim to avoid any accidental scorching.

Step 4
Start by ironing the pocket linings, then move on to the legs, aligning the seams flat. Don’t forget to iron the inside seams and leg flat as well.

Step 5
Finish by ironing the waistband to give your jeans a crisp, neat appearance.

By following these steps, you’ll help maintain the quality and longevity of your denim, ensuring they remain a staple in your wardrobe for years to come.

Additional Tips for Keeping Your Denim Looking Fresh

To keep your denim in top condition, consider these extra care tips:

Spot Cleaning
If your jeans get a stain, try spot cleaning with water instead of washing the entire pair. This will help maintain the fabric's color and integrity.

Freeze Refreshing
To give your denim a quick refresh without washing, try freeze cleaning. Simply fold your jeans, place them in a plastic bag, and leave them in the freezer for 24 hours. This technique helps eliminate odors and bacteria, extending the life of your denim.